Social media presents a unique opportunity for your business to grow. Now businesses are able to have ongoing conversations with both existing clients and prospects – in real time. Furthermore, social media is a powerful customer referral engine that, if properly harnessed, brings new power to “word of mouth” marketing.

Want to keep in touch with your customers? Want to upsell and stay top of mind? Email marketing is incredibly effective for a few main reasons. First, with email marketing we’re able to personalize the marketing message to the prospect. This doesn’t just mean adding their name at the beginning of the email.

ivyshawgroup, through custom solutions, presents numerous strategies to develop new leads from unique sources.

Most importantly, what happens once you pick up that lead and how much is that lead worth to you?

Knowing your acquisitional cost per customer and the lifetime value of that customer are analytics you simply cannot operate blindly to.